completeness

for any two lotteries A and B, either A is at least as good as B, or the other way around (or both). the agent always has an opinion.

transitivity

if A beats B and B beats C, then A beats C. without it, an agent with cyclic preferences can be money-pumped: it pays to swap C→B→A→C forever.

continuity

if B sits strictly between A and C, then there is a probability at which a gamble between the best and the worst feels exactly as good as the middle for sure. no outcome is infinitely good or infinitely bad.

independence

mixing a third option into both sides with the same probability does not flip the preference. C is irrelevant; only the part where the lotteries differ matters. this is the axiom humans most often violate (see the Allais paradox1).

the theorem

if preferences satisfy all four, there is a utility function such that

a rational agent acts as if it maximizes expected utility. is unique up to positive affine transformation .2

legend

  • - lotteries (probability distributions over outcomes).
  • - weakly preferred (at least as good as).
  • - strictly preferred.
  • - indifferent.
  • - probability, .
  • - compound lottery: with probability , else .
  • , - for all, there exists.
1. Allais paradox
2. Von Neumann–Morgenstern utility theorem

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